Back in 2015, DML supported a global debate enabled by Nokia. The thought leadership program around expanding the human possibilities of technology was a tool to raise Nokia’s profile through stimulating debate, interaction, and discussion. Under the guidance of lead agency Lippincott and in partnership with WIRED, the program consisted of a series of high-profile events, a debate hub on wired.com, extensive social media campaigning, plus amplification on Nokia’s internal and external channels.

The program’s ambition was to help demand the reappraisal of Nokia who was historically known for its phones among broad B2C audiences rather than as a relevant B2B technology player leading the way in how we want technology to shape our world, our societies, and our lives. They also wanted to build employee pride internally whilst simultaneously celebration their 150th anniversary.