HCA Healthcare UK

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Creating awareness across digital and social media

HCA is the largest private healthcare provider in the world, and one of the leading private healthcare providers in the UK. From clinical research to complex and urgent care, it provides compassionate care to patients whatever their need, and HCA’s founding philosophy of putting patients first has guided it every day since 1968.

At DML we are deeply invested in bringing our skill, speed, and forethought to helping clients, like HCA, who make a difference.

HCA wanted campaigns that simply and smartly raised awareness of common cancers, to run during the relevant dedicated awareness months for each cancer. Our strategy was to keep the campaigns concise and engaging in order to deliver simple life-saving information to as wide an audience as possible. So, we created a series of high-impact animations that highlighted the signs and symptoms of common cancers, which were promoted via HCA’s website, emails, and social media.