Recognised across the UK, Crimestoppers is an independent charity that gives people the power and knowledge to speak up to stop crime, 100% anonymously.

The work Crimestoppers does changes lives for the better, and our dedicated project team is proud to support the charity across a range of brand and marketing activities. Already a well-known brand, we love working with Crimestoppers to constantly keep its identity fresh, relevant, and recognised. We also bring a digital-first strategy to its PPC campaigns by measuring key data trends using analytics tools to expand its audience targetting and PPC keyword selection.

Crimestoppers is a trusted partner to over a hundred well-known associations, businesses, charities and public sector bodies, and at DML we power the creative execution of its partner communication strategy, as well as producing its Annual Report. We have also been able to pursue our passion for creativity to develop and optimise several campaigns that raise awareness about crime. This includes Safe Street, an animated campaign that uses the fictional residents of Safe Street to demonstrate how people can set up a local Neighbourhood Watch, invest in the latest home security tools, or even becoming a Crimestopper with the charity’s volunteering scheme. We loved the opportunity to create a whole new world from scratch to promote home and community safety across the UK.