The challenge was to bring this new brand vision to life – on a global scale.
A full brand repositioning was undertaken across the entire global organisation that demanded a reappraisal of the brand and an entirely new suite of visual and verbal brand guidelines was created. This was just the tip of the iceberg as every single document, PPT templates, legal forms, HR materials and website had to be recreated to these new guidelines with approximately 380 individual assets being recreated by DML Marketing.
We also helped to mark Nokia’s 150th anniversary with employee celebrations across the world, which was an ideal opportunity to reflect on the company’s remarkable history of successful reinvention. After all, the company originally started as a paper mill before manufacturing cables, rubber boots, TVs and the famous mobile phones prior to its transformation into the Nokia of today.
DML has also supported Nokia’s #maketechhuman campaign. In partnership with WIRED, Nokia is building their new brand by enabling this worldwide conversation about technology, its role in society, and whether it truly serves humanity. We have supported global events with a variety of marketing collateral and editorial content – including facilitating a Reddit AMA with Professor Stephen Hawking.