Capitalising on the potential of seasonal social media content proves to be a potent strategy for expanding the follower base and captivating existing audiences. With individuals actively seeking holiday or event-related content, such as Halloween, Bonfire Night, Black Friday, and Christmas, aligning your content with these themes ensures that your products remain prominent in the minds of Gen Z as they contemplate their gift choices or personal treats during these festive occasions.

As the approach of key seasonal dates loomed, Sony UK faced the imperative to boost awareness within its local UK audience. Despite being a major global entity, the challenge lay in the fact that their social content typically emanated from their central office in Japan or mainland Europe, often failing to resonate effectively with their intended demographic. To address this, DML undertook the task of crafting compelling, UK-specific social content to spotlight a range of premium products and features, including phone cameras, TV vlogging cameras, headphones, and earbuds.

The result was a meticulously curated campaign featuring themed content that not only appealed to but actively engaged with the target demographic for Sony UK.