Rolls-Royce Motor Cars have been creating truly luxurious cars since 1904. More than 100 years later, their desire for perfection is still the driving force behind its business.
THE BRIEF
Our challenge was to design a premium digital brochure to showcase their new handcrafted Rolls-Royce Cocktail Hamper. Inspired by the launch of Dawn, the world’s most luxurious convertible, the limited edition hamper is one of their most exclusive accessories available – only 15 were to be made.
THE SOLUTION
Few car companies are as iconic as Roll-Royce Motor Cars; and as a result they have strict guidelines to protect their corporate identity. Of course, DML ensured that the proposed design was brand compliant. As with the product itself, each detail of the brochure design was considered and meticulously thought through to ensure it could compete in the super-luxury market. From initial concepts to finalised artwork, DML were involved throughout the design process – including proposed art direction for product photography. Consequently, the exclusive hamper sold out very quickly.