RBS Invoice Finance is one of UK’s largest providers of invoice financing; helping businesses to release cash flow to their advantage. This B2B financial service wanted to position itself as a market leader, comparable to other RBS franchises such as Wealth Management and Retail Current Accounts.
THE BRIEF
The challenge was define a marketing strategy to support this goal, whilst supporting the day-to-day needs of customers.
THE SOLUTION
DML provided support as the interim Head of Marketing for the RBS Invoice Finance division, helping to achieve the business’ commercial objectives. We were involved in developing strategy and full communications planning. This included delivering a variety of stakeholder communications, customer research, data management and sales plans.