Kiddylicious make delicious and healthy snacks that toddlers can feed themselves. The brand vision is to help parents to educate little palates to enjoy a wide variety of foods and develop a positive attitude to food in later life. Each snack range is designed for a specific stage in the baby weaning process.
THE BRIEF
Our challenge was to design visual assets for print adverts that could work across each snack ranges whilst raising brand awareness and engaging with the target audience in a friendly, yet informative way.
THE SOLUTION
We created the Kiddylicious’ brand essence of ‘With you every step of the way’ to tell parents about the wide product range and their nutritional expertise. A range of simple keyline illustrations were used to highlight key messages and give a modern and approachable feel to the campaign. Images used were clear, fresh and happy to reflect aspects of the customer’s lifestyle. The ads created stand out, brand recognition and recall, whilst being flexible enough to highlight specific products and promotions.
In addition DML has created social media campaigns for Kiddylicious to ensure we maximise this essential part of communications by getting regular and detailed interaction with the brand.
An affinity partnership with a children’s party group also gave an extended reach to a new and developing target market who embraced the Kiddylicious brand as part of their weekly sessions and we even had a Kiddylicious puppet made!