British Gas is the UK’s largest energy and home services company. With millions of customers, a consistent corporate identity is crucial and must extend across every marketing medium. One of their key brand values is to keep things simple for customers and focus on what really matters.
THE BRIEF
Our challenge was to specifically ensure that all the customer letter designs were consistent with existing Brand Guidelines – BUT could also accommodate variable, customer specific information in a simple and effective way.
THE SOLUTION
DML was able to rise to this challenge by immediately setting up an ‘Operation Centre’ to handle this high profile job. This ensured that a dedicated and experienced team was exclusively assigned to ensure consistency across all the creative, right down to the smallest detail. We pride ourselves on being able to take the technical elements of brand development and make sure they work practically.