Creating brand identity and guidelines is one of DML’s specialities. We understand the importance of ensuring that all communications reflect a brand’s vision and values in a consistent and practical way. Clear and precise guidelines ensure that all stakeholders understand the brand and can replicate its look, contributing to the power and recognition of the brand. We established Visual Identity guidelines for RICS to ensure the consistent application of their logo, colours, type face and document templates across all communication materials. With specific examples of “do’s and don’ts”, it is an essential document used throughout the organisation.
As the lead agency for RICS, DML continue to produce a huge variety of branded collateral in the RICS style – from advertising, reports, brochures and leaflets to online and conference materials. We have even designed and implemented RICS office signage across their international offices.